Career Opportunity
Brand Marketing Lead, Wholesale Premium
Ref #:
W176371
Department:
Marketing
City:
New York
State/Province:
New York
Location:
United States
Workspace Description
Ralph Lauren maintains a balanced approach to work arrangements, emphasizing both flexibility through hybrid options and the importance of in-person collaboration.
North America corporate employees (excluding remote and regional roles) work from the office 2-3 days weekly. Some roles require a more frequent office presence.
This policy aims to foster learning, strengthen company culture, and promote effective collaboration through face-to-face interactions.
Pay Range: The pay range for this job is $90000 - $180000 annually; actual pay is dependent on experience and geographic location.
Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.
Pay Range Max
180000
Pay Range Min
90000
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The North America Wholesale Marketing Team is seeking a Brand Marketing Lead to drive the development and execution of omni-channel marketing strategies across the Ralph Lauren family of brands in North America Wholesale channels.
This role leads marketing efforts across all Families of Business, including Women’s, Men’s, Kids, Accessories, and Licensed categories, with a primary focus on driving commercial growth, productivity, and brand elevation within the premium retail partner segment.
The Director will own partner-level strategy and execution, translating enterprise and wholesale direction into actionable seasonal and annual plans. This role partners closely with Sales, Planning, Merchandising, Wholesale Digital, and key premium retail accounts to ensure marketing initiatives deliver measurable business impact.
Candidates should be strong strategic thinkers with the ability to problem solve, navigate complexity and work cross-functionally to identify sales driving and brand enhancing initiatives.
This position reports to the Head of Wholesale Marketing, North America.
Essential Duties & Responsibilities
Wholesale Marketing Strategy & Commercial Growth
- Lead partner-level wholesale marketing strategy across assigned premium retail accounts, translating enterprise and seasonal priorities into actionable channel plans.
- Balance commercial growth objectives with brand elevation, ensuring marketing investments drive both near-term sell-through and long-term brand positioning.
- Identify customer, category, and account-level growth opportunities to unlock incremental revenue and productivity.
- Partner with Sales and Merchandising to align marketing priorities with business plans and key regional marketing moments.
Integrated Campaign Planning & Execution
- Oversee development and execution of integrated 360° wholesale marketing programs across digital, in-store, media, and activation channels.
- Translate seasonal strategies into compelling partner-ready marketing activations that elevate brand presence within premium retail environments.
- Develop strategic seasonal creative briefs aligned to product priorities and key brand moments.
- Ensure all marketing programs meet brand standards while driving measurable business outcomes.
Premium Partner & Cross-Functional Leadership
- Serve as the primary marketing lead for assigned premium wholesale partners, ensuring cohesive execution and strong account relationships.
- Partner cross-functionally with Sales, Wholesale Digital, Merchandising, Global Marketing, Creative, Brand Image, Media, and PR to deliver aligned and elevated programs.
- Guide internal teams to execute with agility and accountability, ensuring alignment to both commercial and brand priorities.
- Support joint business planning conversations with partners through clear marketing strategy articulation and performance storytelling.
Performance Measurement & Optimization
- Own performance tracking across assigned accounts, ensuring marketing programs are measured against revenue impact, productivity, and brand objectives.
- Partner with Analytics and account teams to evaluate campaign effectiveness, optimize investment allocation, and identify future growth levers.
- Develop polished recap materials that capture ROI, insights, and actionable learnings to inform future strategy.
Budget Stewardship & Operational Excellence
- Manage marketing investment across assigned premium partners, including forecasting, allocation, pacing, and optimization.
- Ensure disciplined execution of budgets within approved frameworks and commercial guardrails.
- Drive operational rigor across planning timelines, deliverables, and partner coordination.
Experience, Skills & Knowledge
- Experience in a multi-channel marketing role, preferably within wholesale and/or premium retail environments.
- Strong understanding of wholesale business models and digital commerce.
- Proven ability to lead campaigns from strategy through execution and performance analysis.
- Strong commercial acumen with experience managing marketing investments and ROI.
- Excellent analytical, project management, and communication skills.
- Ability to build strong cross-functional and external partnerships.
- Proficiency in PowerPoint, Excel, Word, and Adobe Suite.
Ralph Lauren will consider for employment
qualified applicants with arrest or conviction records in a manner consistent
with the requirements of the law, including any applicable fair chance laws.
Please note background checks will be evaluated individually.
