Career Opportunity
Associate Manager, Digital Content Operations & Market Engagement
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Ralph Lauren Asia Pacific is looking for a motivated and digital savvy Digital Content Operations Associate Manager to join the digital production team. The Digital Content Operations Associate Manager will partner closely with our cross-functional and cross-regional counterparts in APAC and global HQ to support our site and digital channel partnership initiatives. They will serve as a the heart of the APAC SSC team and the bridge to global. The candidate must be well versed in the digital world and can utilize digital to elevate the customer and brand experience. The role requires a detail oriented, outspoken but respectful, driven, and collaborative team player.
Essential Duties & Responsibilities
- Understanding the digital landscape and ecosystem and have a basic foundational understanding of the Japan Business
- Will be the heart and the bridge of the team and APAC/country representative towards Global and to APAC Shared Services
- Keep the consumer at the center when creating digital experiences across various digital platform
- Keep up-to-date on Global & Country-level Consumer Marketing Calendars and effectively manage project timeline to bring all campaigns to life on-time, on-brand, at all times
- Support the regions on bringing local content to life on digital flagship properties by closely collaborating with internal design teams in and Global HQ
- Proactively monitor brand’s digital properties across devices, channels, markets
- Effectively communicate and liaise with interdepartmental teams including marketing, IT, ecommerce, wholesale, legal, and global creative teams on digital content needs of the ecommerce businesses
- Identify, implement, and collaborate on process improvements not limited to Japan but if applicable to all APAC markets
- Partner closely with the ecommerce and digital marketing teams to service all APAC markets including Australia, China, Hong Kong, Taiwan, Korea and South East Asia
- Manage the digital production workflow to produce and deliver all ecommerce and digital needs such as seasonal creative, online media placements, and platform enhancements
- Project manage the digital creative for .com site content and online partnerships
- Route all creative and changes through appropriate stakeholders for review & approvals
- Maintain vendor relationships and track vendor deliverables
- Ensure the creative/design team delivers high quality, on-brand designs on time
- Support QA of new creative design pages and production defects
- Create tech briefs in collaboration with regional ecommerce and/or marketing teams and publish content via vendors as applicable to each country’s operating models
- Serve as the primary market expert, providing strategic insights on each market digital commerce trend, business KPIs, competitive landscape and deeply engaging with regional teams
- Demonstrate the leadership to lead End to End market engagement in any projects that are managed by APAC digital team
- Champion on market specific cultural nuances and commercial calendar and provide strategic insights to cross functional teams and projects
- Require strategic and forward-thinking mindset and have great cross-functional collaboration skill set
Experience, Skills & Knowledge
Requirements:
- Minimum of 6 years’ experience managing digital projects, especially digital content in an e-commerce or digital agency environment
- Understands creative development and digital project processes
- Expertise in Japan digital market landscape
- Can effectively manage multiple projects and priorities across various channels
- Performs well in a fast-paced, changing environment
- You are also a strong communicator and relationship builder; a hands-on and independent self-starter; and a creative thinker and problem solver
- Experience with e-commerce platforms preferred
- Experience with vendor/external agency management
- Excellent interpersonal and communication skills required.
- English fluency/advanced knowledge is a must; fluency/advanced knowledge of Japanese, Mandarin, Cantonese and other Asian languages is highly valued
- Excellent Project Management skills
- Knowledge of China, Japan, and/or Korea ecommerce market is a huge plus
