Oportunidade de carreira
Senior Digital Content Strategy Manager
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
This position is critical for demonstrating leadership on strategic content initiatives led by APAC within the global structure, reporting to Digital Operations, Content Planning & Localization Lead. This position will be based in HK, GW office in Tsim Sha Tsui.
Senior Manager, Digital Content Strategy will own APAC content calendar and lead APAC digital strategic initiatives such as Mobile/App content strategy and SEO/AEO-friendly content projects that align with global priorities while being tailored to APAC market-specific insights and performance.
This role requires a strong balance of strategic thinking and operational execution – overarching APAC Digital shared service functions to establish framework of new projects/initiatives and design the new way of working collaborating with internal cross-functional teams.
Essential Duties & Responsibilities
- Serve as the primary point of contact for calendar management, facilitating transparent, consistent updates and managing expectations across diverse regional and corporate teams
- Apply advanced project management methodologies to oversee calendar development, execution, and adjustments, anticipating risks and resolving conflicts proactively
- Utilize strong communication and negotiation skills to harmonize differing priorities and market-specific needs into a unified, actionable content calendar strategy
- Strengthen brand story telling through SEO (Search Engine Optimization)-friendly content that enriches content diversity and boosts SEO through authentic engagement
- Align APAC SEO content strategies and initiatives with the global SEO roadmap, ensuring consistency while addressing regional market nuance
- Consolidate different market needs around SEO-friendly content and establish comprehensive APAC strategy that embraces market specifics
- initiatives aligning with global roadmap
- Collaborate cross-functionally with Performance marketing, Content, Digital Ops and regional marketing teams to ensure SEO content strategy supports overall business goals and integrates seamlessly within the multi-channel digital ecosystem
- Lead the development and execution of APAC-wide mobile-first digital content and site journey strategy – e.g. Mobile-responsive navigation, personalized mobile experiences, AI-powered tools to elevate the mobile journey, tailored content for mobile screen and thumb uses
- Collaborate with APAC and global UI/UX team to have Web and App alignment and execution
- Utilize global mobile content and technology resources to enhance APAC mobile-first strategies and accelerate innovation.
- Ensure alignment of APAC mobile content initiatives with the global digital roadmap, fostering synergy and consistency across platform
- Influence cross-functional stakeholders (e.g. Global product, studio and creative agency team, regional digital commerce team and internal APAC digital shared service team) to drive APAC alignment and execution
- Champion new mobile technologies, tools, and platforms to keep the brand at the forefront of digital innovation
- Maintain the momentum of identifying new APAC strategic initiative against fast-changing digital landscape and establish a framework for APAC strategic initiatives
Experience, Skills & Knowledge
- 10-12 years’ experience in digital strategy, digital content ideally within a corporate or regional matrixed organization
- Experience in strategic planning within Ecommerce
- Demonstrated experience owning and managing complex, integrated content calendars across multiple regions and cross-functions, ensuring alignment and timely delivery
- Proven experience leading SEO/AEO project focusing on content optimization
- Proven success in leading regional or global digital/mobile projects, ideally in fashion brands
- Demonstrated ability to foster a test-and-learn culture and drive iterative improvements across digital content
- Proven capability in orchestrating cross-functional collaboration with strong project management discipline to balance competing priorities and adapt plans dynamically
- Excellent project management skills
- Profound knowledge of APAC market: e-commerce trends, consumer behaviors and each country’s regional nuances and localization needs
- Resilient and adaptable in stakeholder management, effectively navigating challenges and maintaining constructive relationships under pressure or during conflicting demands
- Highly collaborative with excellent communication and stakeholder management skills
- Strong analytical skills with the ability to analyze data, spot trends, and make data-driven decisions
- Excellent interpersonal and communication skills required. Strong written and verbal English communication skill is a must, additional Mandarin /Cantonese / Japanese and/or Korean (both written and verbal) language proficiency is a strong plus
- Passionate about brand storytelling and delivering premium digital experiences at scale
- Strong leadership to influence internal cross-functional team and global stakeholders
- Should be able to travel within/outside of APAC
- Advance proficiency in MS Excel, PowerPoint, Word. Additional tool/system knowledge is a strong plus e.g. SFCC, Figma, Airtable, Jira, Adobe Analytics, Monday.com
