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Assistant General Manager - Womenswear

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United Kingdom

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Pay Range Min

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

• Embrace & demonstrate the RL Brand philosophy & EMEA values

• Direct store performance & profitability with a customer first focus culture

• Communicate & implement the retail strategy and initiatives to support the RL business vision • Motivate, Lead & develop the store team to deliver exceptional customer support

• Deliver the highest standards of Operational efficiencies, compliance, performance & profitability

Essential Duties & Responsibilities


        Share ideas & solutions to optimize performance by working with the store team

        Deliver profit expectations by managing expenses and exceeding sales & key metric targets; Conversion, Units per transaction, Sales per worked hours, Customer Data capture, Units per Hour, Shrink & Audit targets

        Optimize resource to improve productivity, operational efficiency and provide an exceptional RL Experience

        Utilize available data to draw conclusions to optimize performance and/or take corrective action

        Proactively track & monitor competitor activity & share opportunities

        Create & deliver action plans to minimize shrink & improve store compliance


        Direct and inspire the team to maximize KPI results & opportunities by providing the RL Experience & delivering Operational excellence

        Support the hiring & development of talent to meet the business requirement

        Manage talent performance, support personal development plans, provide regular feedback & coaching

        Take responsibility for the planning & implementation of process & technical training

        Encourage a culture with creativity, strong work ethic & a passion for the RL Brand

        Act as the store Brand Ambassador; manage the adherence of the company dress & grooming standards

        Recognize & acknowledge achievements across all employees

        Deputize for the General Manager by successfully leading & empowering the team to maximize performance

        Promote team work, actively listen and involve others in decision making RL


        Embrace & demonstrate the RL Service Philosophy & model

        Consistently communicate, deliver & drive the RL Experience service model to an exceptional level

        Foster a customer first culture across the store employee population.

        Provide all customers a welcoming environment to Connect, Convert & Conclude, leaving them with a positive lasting impression of RL

        Share product knowledge, coach selling skills to new & existing employees to ensure delivery of RL Experience, operational efficiencies & fulfilment of product

        Drive the operational efficiencies to ensure customer experience team can connect, convert and conclude


        Plan, implement and communicate the execution of Model Store standards & inventory flow

        Implement the Brand visual proposition to commercially support the customer journey & increase KPI's

        Influence the visual presentation strategy through commercial thinking & utilization of key reports

        Identify & resolve inventory levels & opportunities in partnership with Corporate business partners

        Ensure compliance to all company policy & procedures including, APIS, Cash management and Health & Safety

        Ensure adequate store supplies are available & managed within agreed budget

Experience, Skills & Knowledge

        Professional experience within a Retail environment.

        Proactive, positive and dynamic personality.

        High customer and people service orientation.

        Good social and communication skills.

        Understanding of delivering performance against KPIs

        Experience within MS Office suite.