Brand Image Specialist

Ref #:

W177123

Department:

Creative Services

City:

London

State/Province:

London

Location:

United Kingdom

Pay Range Max

Pay Range Min

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Brand Image Specialist

We are seeking a creative field visual merchandiser for our Brand Image Coordinator vacancy.

The role is to ensure the implementation of the Ralph Lauren seasonally visual merchandising guidelines, executing mannequins, interiors and window displays, that enhance/create the best customer experience, protect and promote our visual Ralph Lauren global DNA and support/drive sales within our own brought stores and/or our shop in shop (wholesale) stores within Central London.

Essential Duties & Responsibilities

Key Responsibilities

· Be knowledgeable with our internal seasonally visual guidelines and make sure they implemented within your region

· Manage and implement seasonal updates/product pushes for each shop/ shop within shop within your region

· Create visually appealing merchandising that enhances Ralph Lauren DNA and maximizes sales potential

· Keep in communicate and partnering with the relevant teams with changeover dates/delivery status/capabilities of your region

· Collaborate with store teams to maintain visual standards and merchandising

· Train store teams on basic merchandising principles, maintenance, internal seasonal guidelines and provide seasonal training for the teams within your region

· Create and develop all seasonal floor plans

· Planning and implementing any new store opening, if scheduled within your region

· Enhance sales through visual merchandising that is in line with the company’s strategy

Reporting & Communication

· Utilise sales figures to support your visual merchandising

· Feedback callouts and opportunities to the relevant internal departments

· Communicate with the relevant departments/people using the Ralph Lauren Store visit report sent weekly on a Friday

· Travel and expenses reported on time and accurately

Experience, Skills & Knowledge

Skills

· Previous experience in Visual Merchandising within a retail environment

· Strong understanding of retail principles and merchandising techniques

· Strong communications skills, both verbal and written in English

· Strong organizational skills especially in time management

· Attention to detail

· Willingness to travel outside of their allocated region

· Working flexible hours especially early mornings

· Role requires moving merchandise and deco/props stand for extended periods

· Proficiency in MS Office Suite

Preferred Qualifications/Experiences

· Education or proven work experience in Visual Merchandising, Fashion, Design

· Experience with luxury or fashion retail brands

· Photography skills

Ralph Lauren

Career Opportunity

Brand Image Specialist

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