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Descrição da empresa
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
VISÃO GERAL DA FUNÇÃO
Buyer Special Capsules - EMEA
• Responsible for EMEA execution of sports partnerships, regional initiatives, and brand‑driven programs, ensuring alignment with global strategy and local market needs.
• Drive cross‑functional coordination across Buying and Planning, Creative, Retail, Marketing, Ecom, Customer Services and Fulfillment to enable seamless planning and execution.
• Partner closely with the regional Buying teams to ensure successful setup, launch, and performance of Global Capsules, maximizing impact across EMEA.
• Strengthen cross‑brand collaboration to unlock synergies, streamline processes, and deliver best‑in‑class results across all initiatives.
FUNÇÕES ESSENCIAIS E RESPONSABILIDADES
Sports Partnerships
- Lead EMEA execution for major global sports partnerships, including Wimbledon, Olympics, US Open, MLB, and Golf initiatives (Ryder Cup, St Andrews, Evian).
- Define and implement EMEA distribution strategy for all partnership‑related product launches.
- Ensure cross‑brand alignment across the region to deliver cohesive and consistent execution.
- Oversee full system readiness, including EU pricing, PLIR setup, and market availability.
- Manage the complete go‑to‑market process, from kickoff through market launch and post‑launch performance.
- Collaborate cross‑functionally to build DTC distribution and buying strategies, ensuring strong commercial execution.
- Partner with Buying teams on assortment planning, distribution frameworks, and inventory management.
- Work with Creative and Buying to define in‑store presentation, merchandising strategy, and timing.
- Partner with Marketing to place and manage all orders for officials’ uniforms, ensuring accurate forecasting, delivery, and YoY stock management.
- Coordinate all Marketing product orders, overseeing order placement, delivery tracking, and inventory flow.
Regional Initiatives with Marketing
- Support regional activation projects by managing the product strategy and ensuring cross‑functional alignment.
Travel Retail
- Manage development and distribution of special‑product assortments tailored for Travel Retail, ensuring alignment with channel strategy and consumer expectations.
EXPERIÊNCIA, COMPETÊNCIAS E CONHECIMENTOS
Essential duties and responsibilities
- Lead assortment, pricing, and forecasting for the product line, ensuring alignment with financial targets and market strategy.
- Maintain and update all line details in the system, ensuring accuracy.
- out, gross margin, and key KPIs) to identify trends, risks, and opportunities.
- Benchmark assortment and pricing decisions against competitive activity and broader market dynamics to inform strategic choices.
- Prepare and deliver assortment presentations for line opening meetings, clearly articulating strategy, rationale, and commercial expectations.
- making and continuous improvement.
Experience, skills & knowledge
- functional collaboration.
- building capabilities, with a proven ability to partner across diverse teams and functions.
- Proficiency with key business systems, including GFE, PriceSmart, SAP, and related tools.
- deck creation skills, with experience crafting compelling product stories.
- functional teams and leadership.
- Solid command of the Microsoft Office suite, including Excel for analysis and reporting.
- International exposure through work or study, bringing a global mindset and cultural agility.
- Good understanding of the retail environment and in-store execution.
- Minimum 3 full strategic cycles of experience as a Buyer or in a comparable merchandising or planning role.
- Fluency in English; additional languages are an advantage.
- Genuine passion for Diversity & Inclusion, with a commitment to fostering inclusive ways of working.
- performing culture.