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Ref #
W178324
State/Region
Attiki
Department
Retail Stores
Location
Greece
City
Athens

COMPANY DESCRIPTION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

POSITION OVERVIEW

Plays a strategic role in directing the store team to consistently deliver an exceptional, memorable customer RL experience. Empower, motivate and lead the development of the store team, generate meaningful revenue and profitable and sustainable growth for the store.

Effectively communicate and implement the retail store strategy and initiatives that support the RL business vision.

Embrace our Winning Culture by consistently meeting the business sales objectives through delivering the 5 steps of service to Create, Connect, Convert, Confirm, Continue in store and via our digital platforms.


ESSENTIAL DUTIES & RESPONSIBILITIES

  • Directly responsible for sales and profit performance in assigned store, ensuring that all sales, margin and KPI goals are met.
  • Partner with Head/Lead of Retail Stores to develop operating budgets and monitor performance.
  • Responsible for directing the recruitment, selection, supervision and development of store staff.
  • Coach and mentor direct reports to achieve optimal results including succession planning for current and future positions.
  • Responsible for achieving store shrinkage goals and for the establishment and implementation of both new and existing loss prevention procedures.
  • Establish and monitor all store standards and work with all team member to ensure successful implementation.
  • Provide consistent feedback to identify items and merchandise classifications of high sales and profit potential.
  • Understands and places a high priority on providing input to the Brand Image teams in regard to merchandise presentation and maintenance of an in-store environment to be consistent with Ralph Lauren’s desired image and character.
  • Directs the execution of the Company’s promotional strategies and programs, assuring that they support Ralph Lauren’s sales, marketing, and profit objectives.
  • Maintains a leadership role in community and charity events.
  • Deliver profit expectations by managing expenses, exceeding sales & key metric targets: Conversion, Units per Transaction, Sales per worked hours & Customer Data Capture.
  • Create a unique experience for all customers with a high focus on retention and brand loyalty.
  • Embrace & demonstrate the RL Experience & model.
  • Consistently deliver & drive the RL Experience service model to an exceptional level.
  • Provide all customers a welcoming environment, leaving them with a positive lasting impression of RL.
  • Create a customer first culture across the store population.
  • Build & maintain relationships with Corporate to influence product mix & density in line with the trading strategy.
  • Deliver the Brand visual proposition to commerciality enhance the customer journey.
  • Execute directives and partner with BP to implement & influence strategies. Implement and maintain model store guidelines to an excellent standard.
  • Manage inventory flow to minimize shrink loss through operational excellence & with business partners.
  • Manage compliance of customer support functions
  • Accountable for compliance to all company policy & procedures including Health & Safety of internal/external customers Optimize resource to improve productivity to provide an exceptional RL Experience.

EXPERIENCE, SKILLS & KNOWLEDGE

  • 3 - 5 years + in the role
  • Fluent in English
  • Excellent communication skills
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