Career Opportunity
Wholesale Digital Content Manager, North America
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Digital Content Manager, North America Wholesale will be responsible for developing and executing content strategies for wholesale.com media landing pages (sitelets). This role will leverage regional insights balanced with global brand messaging to drive the third-party NA eCommerce business, meeting financial, customer and engagement deliverables by collaborating and consolidating all content requirements for Wholesale account partners. The Manager will help define site strategies to support business objectives, brand elevation, and improved quality of sales by delivering enhanced storytelling in partnership with NA Marketing and Digital teams.
Essential Duties & Responsibilities
- Support NA Wholesale.com financial goals by developing best-in-class sitelets, taking into account business plans, site strategies and marketing priorities
- Develop and maintain a sitelet calendar across all partner sites and families of business
- Brief and project manage sitelets in partnership with Sales, Marketing, and Digital, working in conjunction with the Agency and account partners to execute
- Bring content, UX and UI expertise and point of view to help inform development of sitelets
- Partner to ensure creative assets and content refreshes are executed on-time with both internal and external partners, including approvals from relevant teams
- Define KPIs, collect results, analyze performance, develop key actions and communicate results to cross-functional teams
- Create a seamless global omni-channel experience by ensuring consistency of Wholesale with DTC, stores and online
Experience, Skills & Knowledge
- Strong project management skills and ability to manage competing priorities with business judgement
- Comfortable managing multiple projects simultaneously with effective communication and prioritization to meet deadlines
- Demonstrate critical thinking skills with an ability to drive decisions for the business
- Ability to build productive relationships to influence and ensure action is taken to improve customer experiences
- Strong attention to detail with exemplary analytical capabilities
- Ability, willingness and passion for serving as our customers’ advocate
- Ability to work with all business divisions in a proactive manner while driving results
- Adapts easily to changing situations and demonstrates flexibility in juggling priorities
