Career Opportunity
Marketing Manager, Omni Channel Wholesale UK 12 Month FTC
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Location: London, UK (Hybrid)
Contract Type: Fixed-term (Maternity Cover)
Department: Wholesale Marketing, EMEA
Working within a multi-functional team in the UK office and across EMEA regional Wholesale and Marketing departments, the successful candidate will play a key role in helping Ralph Lauren to grow visibility through its key UK Brick&clicks partners (Harrods, Selfridges, John Lewis), managing a junior associate and collaborating with all internal stakeholders.
The ideal candidate will fully support with the development and implementation of marketing campaigns, clienteling activities and the optimization of our brand presentation and experience in-store and online, being the partners’ main contact and therefore leading conversations externally and internally.
Essential Duties & Responsibilities
Lead UK Brick&Clicks marketing and clienteling planning
- Annual Strategy Development: Support the creation of annual strategies and roadmaps for each partner, encompassing marketing and clienteling plans in collaboration with key stakeholders
- Marketing Initiatives: Execute high-impact marketing campaigns across multiple channels, including in-store, on-site and off-site media, editorial content, social media partnerships, PR, and performance marketing, owning and allocating marketing budget in line with priorities.
- Clienteling/VIC Strategy: Support in building and implementing dedicated VIC strategy (e.g. personal shopper training calendar, VIC gifting program, incentives, and exclusive experiences/events leveraging major brand moments)
- Cross-Functional Collaboration: Foster collaboration with internal (Media, PR, Special projects, Sales team, Brand planning...) and external (WHL partners’ key contacts) stakeholders
Drive Digital Excellence Across Platforms, Optimize Online Consumer Journey and Brand Presentation
- Brand Presence Optimization: Conduct regular site audits to ensure optimal online brand presence, tracking and monitoring presentation and navigation to maximize visibility and conversion. Propose optimizations to partners and monitor progress
- Content Strategy Management: Create dedicated content strategy tailored to each partner, leveraging RL global and EMEA assets and creating ad-hoc content where relevant
- Performance Marketing Management: Oversee performance marketing campaigns (on-site and off-site), track results, and apply learnings to optimize ROI
Leverage Data to Drive Insights into Action
- Marketing Campaign Tracking: Systematize marketing campaign tracking and establish a consistent KPI evaluation framework to optimize future seasonal plans (brand and product performance, attributed media performance and customer insights)
- Weekly/monthly performance monitoring: Be on top of partners’ business performance, building recommendations and driving corrective actions where necessary (reactive marketing, performance marketing, etc)
- Data Sharing and Reporting: Support negotiating data-sharing agreements (Harrods) and evolve data sharing capabilities related to clienteling activities
Contribute to developing a Winning Team Culture and Drive Company Digital Transformation
- Team management: Support direct report’s personal development through targeted learning and development plans
- Process Optimization: Challenge existing processes where necessary and propose new methods to drive efficiency and optimize workflows
- Industry Knowledge Enhancement: Stay on top of competitor trends and innovations in the luxury industry, share relevant news and insights with internal stakeholders
Experience, Skills & Knowledge
- Experience and/or strong interest for Fashion/Luxury
- Good knowledge of the Marcom ecosystem online and offline
- Strong understanding of Wholesale and the UK wholesale market landscape
- Proven experience in a similar position (wholesale marketing, retail marketing, events..), with track record of success in project and team management
- Strong team spirit and interpersonal skills with ability to work cross-functions
- Excellent relationship-building and communication skills – both internally and with external partners
- Highly organized and structured, with strong strategic thinking and vision, entrepreneurial mindset and leadership
- Commercial mindset with strong analytical skills and a proactive approach to problem solving
- Passion and commitment to work in a fast-paced environment with a strong culture of innovation, collaboration, problem solving and high quality of execution
- English native or fluent in English
