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Ref #
W175374
State/Region
London
Department
市場營銷
地點
United Kingdom
City
London

COMPANY DESCRIPTION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

POSITION OVERVIEW

Working within a multi-functional team in the UK office and across EMEA regional Marketing & Communication departments, the successful candidate will play a key role in helping Ralph Lauren to grow visibility in the UK region through its top core pureplayers.


You are a digitally minded marketer with strong project-management skills and the ability to translate strategic direction into clear, actionable plans. As the primary day-to-day point of contact for wholesale partners, the candidate will lead external and internal conversations to ensure seamless campaign delivery and on-site execution across all relevant touchpoints.


Key focus areas include ideating, planning, and delivering seasonal and always-on digital marketing campaigns; optimizing on-site merchandising and user journeys to elevate the e-commerce experience; monitoring performance against clearly defined KPIs; and producing timely reporting, insights, and recommendations through ongoing marketing and competitive analysis.

ESSENTIAL DUTIES & RESPONSIBILITIES

  • Support in building UK regional vision and roadmap, working along Marketing Associates looking after UK Brick&Click and UK Luxury Pureplayers as well as local sales teams, Creative, PR, Media and Customer Insights team.
  • Develop seasonal marketing campaign with key UK wholesale Core pureplayers partners identifying relevant themes and moments based on business and brand objectives, driving their implementation on Wholesale account
  • Creation and execution of brand marketing plans, in collaboration with top partners and cross-functional departments where relevant
  • Brief creative teams on assets and formats requirements for Wholesale accounts with our main 2 objectives of omnichannel consistency and brand elevation in mind, ensuring optimal execution
  • Coordinate performance marketing campaigns, where relevant
  • Manage and monitor annual marketing budget and campaign-related finance and legal processes, including PO and invoice tracking as well as contracts signature, working hand in hand with finance and legal teams

  • Reporting
  • Track all marketing campaigns and placements, monitoring live dates/coverage, evaluate performance, ensuring relevant KPIs are defined prior campaigns, shared by partners post-campaign and analysed to provide accurate reporting on campaign performance and data-based recommendations for future activities
  • Report on performance and learnings to the relevant stakeholders

  • On-site brand presentation
  • Monitor key wholesale partners’ digital channels conducting monthly site audits focusing on user experience and brand visibility, driving optimization suggestions and leading their implementation
  • Manage seasonal digital brand content deployment, ensuring the right content is received and deployed as early as possible in the season
  • Ensure full compliance of top tier partners with brand guidelines

  • Digital
  • Monitor new ecommerce and marketing trends with pureplayer accounts and industry leaders (i.e: programmatic, social commerce, livestreams, virtual stores, etc), track competitor ecommerce activities and identify opportunities for RL, embracing a test&learn approach
  • Be a digital marketing ambassador and help partners and colleagues to act digitally and push digital boundaries

EXPERIENCE, SKILLS & KNOWLEDGE

  • 1-2 full strategic cycles in a similar position, with digital focus (ideally with ecommerce, digital marketing and omnichannel experience)
  • Proven track record of success in project management
  • Good understanding of the marcom eco-system online and offline
  • Experience and/or interest in Fashion/Luxury is a plus
  • Proficiency in reading and analyzing data
  • Highly organized and structured, capacity to prioritize and manage multiple projects simultaneously (from start to completion) while meeting deadlines with attention to details
  • Strong team spirit with ability to work cross-functions and cross-regions
  • Passion and commitment to work in a fast-paced environment with a strong culture of innovation, collaboration, curiosity, problem solving and high quality of execution
  • Fluent in English
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