採用情報

[Ralph Lauren Korea] Marketing Team, PR Officer

Ref #:

5573705

Department:

Marketing

City:

Seoul

Country:

South Korea

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children’s, Ralph Lauren Home, Lauren Ralph Lauren, RLX, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands.

Position Overview

This position manages and handles press release and coverage development, press preview event, feature article, product placement, celebrity dressing & seeding, digital and social exposure and etc., which are critical for brand exposure and sales supporting. 

Essential Duties & Responsibilities

Develop press release and pitch the editorial to target media

Connect with AP and global teams and partner to leverage contents and assets

Plan and manage large editorial and features with PR manager

Handle Celebrity seeding and dressing for each brand opportunities through stylists  

Pitch and manage quality of exposure through target pint and internet media and social channels  

Handle monthly product photo shoot and media inquiries

Enhance monthly media relations to maximize the quality of editorials

To closely assist PR manager in execution of all local press programs such as seasonal press presentations, media trip, press events and corporate communications and etc.

Monitor and clip daily and monthly coverage on brands/products/corporate issues and share those

with respective teams such as retail, stores, AP PR, etc

Meet with key editors : sharing the latest development of our brand and showcase new collection and negotiate stories and pagee

Experience, Skills & Knowledge

Minimum 3 years work experience in marketing

Fashion brand marketing experience preferred

BA degree (marketing is preferred) 

English fluency both verbal and written

Strong interpersonal skills

[Ralph Lauren Korea] Marketing Team, PR Officer